Stonesoup got its name from the old parable found in multiple cultures across the globe. A group of hungry travellers reach a village and as was the custom, went around asking for food. Unfortunately, the villagers didn't have any meals - one house they found only cauliflower at another few beans in the a climber in front yard. In fact one house had only salt left! The travellers built a camp on the side of the little stream and built a fire. They picked few stones from the stream and added that and water to their largest pot and put it to boil. Few villagers saw them and asked them what they were doing. They were told Stonesoup was being cooked and they are welcome to share it! Soon the whole village was around the pot.
After a little while, traveller's leader tasted the soup and said it was tasty but missing a cauliflower. Someone ran to their house and got one. After few minutes, another tasting and beans were found lacking. Someone brought beans, and then third one carrots, fourth one herbs, fifth one salt and so on.. The villagers and travellers were sitting around the fire and by now their camaraderie was to be seen. Soon the soup was ready and both villagers and travellers had a hearty meal.
We feel an echo with this story. When we ask people to live sustainably, they feel they want to but can't. We as a company want to give people choices that allow them to contribute, how ever little it feels. And we are sure, together we would have created our sustainable world together
